Design Talk by Kenya Hara
Client: Royal College of Art, Japan House London
Collaborators: Zea LindstromYear: 2018
The Royal College of Art and Japan House London co-hosted a design talk by Muji‘s Art Director Kenya Hara. The college and a representative of Japan Hosue commissioned us to produce a poster advertisment for the talk.
We chose to respond to three key aspects of Kenya Hara‘s practice to promote the talk: subtelty, emptiness and the materiality of the paper. By printing a yellow strip on the paper and folding it, only the reflection on the empty paper creates a visual effect that is subtle and a result of the empty paper's materiality.
WiP - Identity
Client: Royal College of Art
Collaborators: Zea Lindstrom, Shelby GuergisYear: 2019
We developed an identity concept for the annual Work in Progress Show of the School of Communication at the Royal College of Art. Inspired by the paper scraps found at the printers we focused on the crop and printing marks to reference an unfished piece of work in progress.
We reappropriated those marks as a frame and organized a collaborative workshop for the identity to become shaped by all the students who would like to participate. As an identity by students for students, the only rule was that any sketches need to be drawn with a black sharpie marker. The marker ensured enough visual consistency across a collaboratively created identity.
Client: Self initiated visual research project with final outcome shown at the RCA Work in Progress Show 2019
The project started with a series of quick and small visual prototypes and then developed into a final installation which was shown at the RCA Work in Progress Show 2019.
The installation and visual research deal with the merging between infotech and biology through the use of materiality. By appropriating elements from mechanical construction and pairing them with visceral and organic shapes the I examine the creation of organic material as less of a natural process but rather one that is augmented by mechanical engineering. New hybrid forms of being are explored where mechanical construction and biology merge.
Client: Continuation of the self initiated visual research project
A continuation of the research project exploring the merging of biotech and infotech through digital materiality. Using Cinema4D organic processes such as cell decay are observed, visualized and reappropriated. This project operates on a cellular level in order to provoke the audience to imagine how a world would look like where those types of cells would exist.
Truth or Dare
Client: Critical Writing in Art and Design Programm (Izabella Anna Moren)
Every student on the Critical Writing in Art and Design program produces a publication as their final project and students on visual communication get a chance to design their publications.
I designed and typeset the book Truth or Dare for Izabella Anna Moren. The book is about new emerging news formats on online platforms like youtube and how they challenge more established media formats. Post Grotesk was chosen as the main typeface because it is a contemporary take on the traditional sans-serif while the established and traditional looking Century Schoolbook creates the visual tension between the established and the new. The layout also is a mix between tradition and modernity by combining typesetting rules used for the web with traditional book typography.
In order to reduce waste, the RCA Canteen did a waste-free week where students were encouraged to bring their own cutlery and containers rather than using the disposable containers and cutlery supplied by the college
We worked with the materiality of the paper using brown recycled paper to allude to the notion of sustainability. But we also wanted to use a sustainable printing process using minimal amounts of resources. By experimenting with different techniques we ultimately decided to replace the blade of a vinyl cutter with a white pen and only print outlines of the type and illustration.
Collaborators: Zea Lindstrom, Shelby Guergis, Fredderikke FrydenlundYear: 2019
peek.ai is a machine learning start-up from Berlin which uses the large data-sets to help brands sell more. The deliverables for this project included a branding system, Microsoft Powerpoint template, business docs and a UI Kit for their WordPress website.
The branding process included several stages. First, we used collaborated with the client using a business model canvas and questionnaire to understand their needs and how to position the brand. Then we worked on initial drafts for powerpoint templates and business docs. After multiple iterations, we tested the design system and business docs by observing how the team used the assets and adjusted the system to better fit into their current workflow. For the UI Kit, we used an Atomic Design approach ensuring that the Website is built in modular components to be easily expanded and adjusted in Wordpress.
Client: self-initiated project
AI-Poetry explores how modern modes of communication express emotions in collaboration with Machine Learning Algorithms. Text suggestion algorithms that are standard on our phones today are used to communicate with family and friends but the messages we sent are created with the help of machine learning algorithms.
The website highlights this aspect of the emotional expressiveness of Language by only focusing on the text suggestion aspect. Poetry is used as an expressive text form and the algorithm is trained on a dataset of poems. The user can then write a poem and post it to the board and view the other users' poems.